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Sydney Swans Finals Series + AFLW

Sydney Swans Finals Series + AFLW

Art Direction
Graphic Design

The Sydney Swans found themselves needing an extra dose of creativity and expertise to ignite their 2023 AFL Finals campaign via their social and marketing platforms. Additionally, they sought our assistance to craft compelling out-of-house advertising to promote some of their AFLW home games.

With a very short 48-hour turnaround, we dove headfirst into the Swans' challenge, to create a suite of social assets and templates that they could use in the lead up to week one of the finals. Our team seamlessly integrated with the Swans, infusing their existing guidelines and 2023 AFL Finals campaign with a fresh, dynamic energy of visual assets such as team lists, game day promos, eDM graphics across social and marketing channels. Simultaneously, we crafted eye-catching advertising collateral in the form of street posters for the AFLW home games, setting the stage for their three games at the iconic Henson Park in the inner west.

The Swans were successful in elevating their creative assets from the regular season to the Finals with our design assistance. Differentiating your creative for each campaign allows you to showcase the prestige and personality of these events through your content output. 

Given its the first season for the Swans with their AFLW team they really wanted to lean into the support for the game and for their team and by profiling their matches in a large out of home fashion gave them the cut through they needed in a cluttered and busy marketing period for sporting events in Sydney. They experienced a boost in attendance with record crowds announced. It pays to think about how you can have some fun with traditional media by sprucing up the creative you use there and this was an example of doing just that.

"The team at SDA are lifesavers. We came to them with a series of very last minute design requests, and their support and the output they delivered was outstanding. They have such a fantastic network of designers, and the knowledge of the inner workings of the sports industry makes the service and communication so efficient.

It was amazing to see a new interpretation of our brand. We have since continued our working relationship and I would recommend the team a million times over!"

Nicola Blatchford - Sydney Swans - Brand and Campaign Lead