Blog
From the Whiteboard
Awards
Industry
Sport Design Australia Awards: 2024 Winners Revealed
It’s about time sports creators and creative teams got the recognition they deserve. These are the individuals and groups who bring the game to life off the field, crafting the visuals, campaigns, and stories that resonate with fans and elevate the experience of sport.
Manipulation
Graphic Design
Art Direction
Social Media
Analysing NFL Teams’ Game Day Creative for the First Round
Game Day posts have transformed into artistic expressions that capture team spirit and engage fans. As the NFL season unfolds, teams are investing heavily in high-quality photography, bold typography, and creative design to make these visuals memorable, showcasing their dedication to storytelling and brand identity.
Photography
Art Direction
Social Media
The Importance of Great Photography for Every Department Working in Sport
Professional photography is essential for sports brands, enhancing everything from social media engagement to sponsor pitches. Investing in high-quality images consistently strengthens brand identity, boosts campaign effectiveness, and attracts commercial partners, making photography a key asset, not an afterthought.
Illustration
Social Media
Industry
Art Direction
The Importance of Sports Brands Using Illustration to Elevate Content and Creative Marketing
Sports illustration offers brands a powerful way to cut through digital noise and engage fans by turning key moments into unique visual stories. At Sport Design Australia, we leverage illustration styles like watercolor, cartoon, and 3D to capture the emotion and energy of sports, creating memorable, shareable art that resonates deeply with audiences.
Graphic Design
Manipulation
Illustration
Art Direction
Mastering Sports Design: How to Create Memorable Visual Moments
At Sport Design Australia, we transform sports moments into impactful visuals. Our work with Penrith Panthers stars Jarome Luai and Nathan Cleary shows how strategic design can turn key moments into lasting memories.
Animation
Illustration
Podcast
Art of the Game Podcast: Episode 13 - Greg Walter | Slingshotting Fan Enthusiasm: The Art of Sports Animation
In the vibrant world of sports, creativity and innovation play pivotal roles in engaging fans and enhancing their experience.
Art Direction
Illustration
Planning to capitalise on key sporting moments with design
At Sport Design Australia, we make big sports moments unforgettable. Our recent tribute to Jarome Luai and Nathan Cleary achieved over 350,000 views, setting a new benchmark in sports design. Here's how.
Industry
Graphic Design
Podcast
Art of the Game Podcast: Episode 12 - Cass & Ryan | Celebrating Crativity: Inside the Sport Design Australia Awards
The Sport Design Australia Awards aim to recognise and honour these creative contributions in the sports industry.
Social Media
Content
Industry
Art of the Game Podcast: Episode 11 - Alex Kopilow | Sponsored content in sport
In the world of sports, the intersection between creativity and commercial partnerships is more critical than ever.
Industry
Podcast
Social Media
Art of the Game Podcast: Episode 10 - Neil Horowitz | The Pursuit of Attention
This delves into the insights of Neil Horowitz, a pioneer in the sports digital and social space, as he shares his expertise on the art of capturing and retaining fan attention.
Podcast
Industry
Videography
Art of the Game Podcast: Episode 9 - Matt Desmond | Creatives support creatives
Matt's journey began in Pittsburgh, Pennsylvania, a city known for its deep-rooted sports culture.
Podcast
Industry
Content
Art of the Game Podcast: Episode 8 - Isaac John | Threads not Tackles
Isaac John's journey has been a fascinating one, transitioning from a professional rugby league player to the founder of the lifestyle and clothing brand, YKTR.
Podcast
Industry
Photography
Art of the Game Podcast: Episode 7 - Gaby Barns | From Sideline to Centre Court
Gaby Barns' journey in the sports industry began at just 15 years old when she reached out to the Gold Coast Titans for a work experience opportunity.
Industry
Podcast
Art of the Game Podcast: Episode 6 - Triple Threat
Ryan Ellul, a seasoned industry veteran, shares his insights on the challenges and opportunities that have shaped his career journey over the past decade.
Podcast
Industry
Social Media
Art of the Game Podcast: Episode 5 - Edwin Smith | The Unfiltered Truths Of Social Media
Edwin Smith, the founder of The Social Sandwich, has carved out a unique niche for himself by bringing a refreshingly unfiltered and honest approach to his content and advice.
Graphic Design
Podcast
Industry
Art of the Game Podcast: Episode 4 - Lee Olsen | Monetising your Passion
Olsen's design journey began in the early 2000s, where he honed his skills in web design and multimedia. However, he soon found the web design industry to be repetitive and template-driven, leaving him craving something more.
Industry
Podcast
Content
Art of the Game Podcast: Episode 3 - Nicole Chesher | Beyond the League
Nicole Chesher's career in sports has been a winding road, but one that has ultimately led her to her dream job. Starting out in the not-for-profit sector, Chesher's big break came in 2009 when she joined the NRL marketing and events team.
Graphic Design
Podcast
Industry
Art of the Game Podcast: Episode 2 - Dan Beltran | Brief to Brilliance
As a self-taught sports designer, Dan Beltran has carved out an impressive career that has taken him around the world. From his roots in the San Francisco Bay Area to his current explorations in New Zealand, Dan's journey has been marked by a deep passion for the power of sports design to captivate audiences and tell compelling stories.
Graphic Design
Podcast
Industry
Art of the Game Podcast: Episode 1 - Fans turned founders
Welcome to the inaugural episode of The Art of the Game podcast. As co-founders of Sport Design Australia, Reece and Cass have spent over a decade immersed in the world of sport, social media, and creative content.
Graphic Design
Photography
Videography
Sport Design Australia Creative Spotlight - Coby Schifcofske
In the world of #smsports, networking and relationships reign supreme. Coby Schifcofske of the Melbourne Storm serves as a prime example.
Graphic Design
Sport Design Australia Creative Spotlight: Luke Winzar - Collingwood FC
In a space where trends, followings and popularity are paramount, Luke Winzar's approach to life in the world of sports content is a breath of fresh air.
Graphic Design
Art Direction
Can you really plan for ‘live’ sport?
As live sports continue to captivate audiences worldwide, social media and creative teams must prepare to deliver an overwhelming majority of their content in real-time. Cassandra Wilkins shares her thoughts on why planning is a crucial aspect of creating content for live sports.
Graphic Design
Art Direction
Sport Design Australia Creative Spotlight: Jordan Purcell
From the Socceroos’ World Cup performance, to Ange Postecoglou’s Celtic heroics and the Matildas’ rise to global prominence, Australian football has soared to new heights over the past 12 months.In the content space, a new wave of football creatives are kicking goals left, right and centre, too.
Graphic Design
Manipulation
Art Direction
Five AFL Creatives to look out for in 2023
The AFL - Australian Football League is back to its brilliant best with another thrilling round of footy in the bag.As the 2023 season heats up by the week, Sport Design Australia highlights five AFL creatives to keep an eye on this year!
Graphic Design
Illustration
Art Direction
Five NRL Creatives to look out for in 2023
There has never been a more exciting time to be involved in rugby league content. With a brand-new club and plenty of fresh creatives coming onto the scene, 2023 shapes as a massive year in the sport’s digital world.
Art Direction
Social is meant to be fun… let’s not lose sight of that!
Play around with your fans. Tease your rivals. Push boundaries. This is, after all, a proven formula for successful content.Social media is meant to be fun… let’s not lose sight of that!
Graphic Design
Art Direction
Creative Spotlight: Gaby Barns
Despite on-field challenges, the Gold Coast Titans have become digital leaders under Gaby Barns, who has propelled the club to significant online success, especially on TikTok.
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