The Challenge:
Netball Australia needed to launch the 2025 Suncorp Super Netball season with real impact. The brief was to create national buzz around a single message - “The World’s Best Are Back.” That meant rolling out tailored creative across multiple formats and specs for audiences in every major city.
The Solution:
We led the art direction and rollout for the season launch, kicking off with two creative concepts before refining and rolling out the chosen direction.
Every piece was tailored to the format and location, but visually tied together with a consistent design system that carried across the campaign. From billboards in Brisbane to paid social ads in Perth, the message landed exactly where it needed to: “The World’s Best Are Back.”
The Outcome:
We delivered over 100 assets in total, covering out-of-home, paid social, and round one promotional graphics. That included 30+ OOH designs across sites in NSW, QLD, VIC, SA, and WA, and a mix of team-specific creative and national campaign messaging.
The campaign rolled out nationally across digital and physical spaces - unified, recognisable, and built for impact. Each execution reinforced the core message, helping build energy around round one and drive fan engagement across key markets. With tailored assets for every platform and location, Netball Australia showed up consistently and confidently, setting the tone for the season ahead.
