Challenge:
The NBA Rising Stars Invitational brings together the best under-18 basketball teams from across Asia-Pacific, with tournaments held in Singapore and Japan. Alongside the next generation of talent, the event also featured basketball icons such as Jeremy Lin and Lauren Jackson, helping inspire the players competing on the biggest stage of their young careers.
The NBA tasked us with creating a visual identity for the tournament that could stand on its own while still feeling connected to the NBA and its overarching brand. It had to appeal to a younger audience, work across multiple countries and cultures, and come to life across everything from digital assets and event branding to on-court signage and merchandise.
Solution:
We created the tournament's visual identity from the ground up, developing a flexible brand system that could be used across every touchpoint.
The identity captured the energy, ambition and excitement of the next generation of basketball while allowing the tournament to feel at home in both Singapore and Japan. Every element was designed to be bold, modern and easy to adapt, giving the NBA a strong visual platform as the event continues to grow.
Outcome:
The result was a tournament identity that looked and felt like a major international basketball event while giving Rising Stars a distinctive brand of its own.
From social media and marketing assets to venue branding and event collateral, the identity created a consistent experience for players, fans and partners, helping establish the NBA Rising Stars Invitational as one of the region's premier youth basketball tournaments.
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