Challenge:
Basketball never really stops. Between the NBA, NBL and marquee moments throughout the season, there was a constant need for creative that could build excitement and encourage fans to tune in.
We partnered with ESPN to develop campaign creative around major basketball moments, including the Christmas and New Year period and the NBL Championships. The work spanned organic social, paid social, digital advertising and Google Display, with every campaign adapted across multiple formats while cutting through busy feeds and competitive sporting periods.
Solution:
Working within ESPN's brand guidelines, we created campaign creative for everything from Christmas basketball and the NBL Finals to promotional moments throughout the season.
Alongside the creative, we developed campaign headlines and copy that could be adapted across every format and platform. From hero campaign artwork and social assets to paid advertising and digital display banners, every piece was designed to work together as one consistent campaign, regardless of where fans saw it.
Outcome:
The result was a suite of campaign creative that helped support some of the biggest basketball moments on the NBA x NBL calendar. To maximise the campaign's reach across broadcast, digital and social, we produced a complete suite of deliverables in multiple durations and aspect ratios. This included 6, 15 and 30-second edits, alongside assets formatted for 16:9, 4:5, 1:1 and 9:16, ensuring the creative was optimised for every platform and audience touchpoint.
From social feeds and paid campaigns to display advertising, the creative gave each campaign a consistent look across every touchpoint, helping build awareness and drive fans towards live coverage throughout the season.
