Due to the overwhelming interest, we've kept this available all through March for download. Don't miss it.

THE COMPLETE CONTENT REVIEW.

Super Bowl LVIII Spotlight

Want to see how they do it in the US? This guide is packed with insights that you can share with your team to enhance your creative and content output.

FREE DOWNLOAD

Learn the numbers

We've analysed all the Superbowl marketing blitzes

Over 30 pages of insight

Dive into our comprehensive analysis of social media, broadcast and experiential content from Super Bowl LVIII.

Breakdown of 2.65M social posts

We analyse the impact, peaks and troughs of live social interaction and what this meant for brand engagement.

Decoding $7 Million Spots

Unpack the economics and creative genius behind the Super Bowl's $7 Million advertising slots

The $9.6M  Tay Tay Effect

We share how her star power drove an unprecedented surge in female viewership, marking a pivotal shift in sports marketing dynamics.

100+ Hours of Social Analysis

Understand the tactics brands use to ignite conversations and sustain buzz long after the game ends

The crazy 35% growth in one sector

This was the biggest ever year for sports fascination, spilling across not just advertising but parallel sectors too.

A spotlight on the best creative, content & commercial from Super Bowl LVIII.

We've been there, and know how hard it is to get your head up from the day-to-day. Instead of spending hours of your own time scouring articles & social channels, we've done it for you.

Whether you work for a government body, rights holder, team, talent & athletes, broadcaster or across wagering, you'll take something from this guide that you can use today.

FREE DOWNLOAD

All this insane value. Free!

Media consumption

All the big numbers across television, streaming and social throughout Super Bowl LVIII.

NFL, Chiefs & 49ers socials

A deep-dive into how the NFL, Chiefs and 49ers all activated pre, during and post event.

The Tay Tay effect

A look at the impact of Taylor Swift on Super Bowl LVIII.

Activating Las Vegas

Breaking down how brands activated across the city of Las Vegas during the week and day of the event.

Wagering

Insight into how broadcasters continue to innovate with the biggest single day sporting event.

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Brought to you by Sport Design Australia

We entrusted SDA as a specialist agency that has a network of the best creatives who know sport and our target audience. Engaging them early ensured our team could focus on activation and deliver the event to our fans.

Belinda McNulty

Head of Digital Sport Content

SDA were essential in helping the RLPA re-imagine the whole look and design of our Players’ Champion awards, which is run across social media and Channel Nine. Their intimate knowledge of sport allowed them to take charge of our brief and produce work beyond our expectations.

Joey Ratcliffe

Media and Communications Manager

I can’t recommend SDA enough. As one of the host nations of the 2023 Women’s World Cup, the CommBank Matildas’ content team were acutely aware of how important the opportunity in front of us was, to promote the team and elevate our brand presence to a place it had never been.

Liana Buratti

Digital Content Lead

Sport Design Australia were absolutely fantastic to work with. They were given a challenging brief, being asked to develop a logo and brand package for the NSW All Schools program that would unite three distinct organisations, each with their own history and traditions. They absolutely nailed it!

Kieran Donohue

NSW Sport Project Lead

Their deep understanding of the industry is evident in every aspect of their work, and their ability to navigate the ever-changing sports x social media landscape with agility is second to none. Love them, 10/10 recommend.

Nicole Chesher

Head of Content and Creative

The team at SDA are lifesavers. We came to them with a series of very last minute design requests, and their support and the output they delivered was outstanding. They have such a fantastic network of designers, and the knowledge of the inner workings of the sports industry makes the service and communication so efficient.

Nicola Blatchford

Brand and Campaign Lead

THE COMPLETE CONTENT REVIEW.

Super Bowl LVIII Spotlight