THE COMPLETE CONTENT REVIEW.
Super Bowl LVIII Spotlight
Want to see how they do it in the US? This guide is packed with insights that you can share with your team to enhance your creative and content output.

Learn the numbers
We've analysed all the Superbowl marketing blitzes
Over 30 pages of insight
Breakdown of 2.65M social posts
Decoding $7 Million Spots
The $9.6M Tay Tay Effect
100+ Hours of Social Analysis
The crazy 35% growth in one sector
A spotlight on the best creative, content & commercial from Super Bowl LVIII.
We've been there, and know how hard it is to get your head up from the day-to-day. Instead of spending hours of your own time scouring articles & social channels, we've done it for you.
Whether you work for a government body, rights holder, team, talent & athletes, broadcaster or across wagering, you'll take something from this guide that you can use today.
All this insane value. Free!
Media consumption
All the big numbers across television, streaming and social throughout Super Bowl LVIII.
NFL, Chiefs & 49ers socials
A deep-dive into how the NFL, Chiefs and 49ers all activated pre, during and post event.
The Tay Tay effect
A look at the impact of Taylor Swift on Super Bowl LVIII.
Activating Las Vegas
Breaking down how brands activated across the city of Las Vegas during the week and day of the event.
Wagering
Insight into how broadcasters continue to innovate with the biggest single day sporting event.
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Brought to you by Sport Design Australia

Belinda McNulty
Head of Digital Sport Content

Joey Ratcliffe
Media and Communications Manager

Liana Buratti
Digital Content Lead

Kieran Donohue
NSW Sport Project Lead

Nicole Chesher
Head of Content and Creative

Nicola Blatchford
Brand and Campaign Lead









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