Plan 80% of your season ahead of time with this free and comprehensive pre-season guide.

Plan 80% of your season ahead of time.

Maximise Your
Pre-Season

A Free and Comprehensive Guide for Sports Marketing Professionals

Pre-season checklist

You're busy, we get it. But that doesn't mean you have to leave everything till the last minute.

With 30+ years of managing social channels and leading teams - both at league and club level, we've scored big in building sports brands and captivating fans.

This off-season guide is our playbook, packed with our learnings and experience to set you up for the most productive season yet.

All this insane value. Free!

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Checklists

Streamline the mountain of tasks into carefully curated checklists that will ensure you and the team nail pre-season.

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Content Planning

Plan 80% of your season ahead of time. This will give you time to be creative, flexible and reactive to the other 20%.

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Team Coordination

Maximising your team output is critical. With resourcing generally tight, understand how to best align your team for success.

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Administrative Tasks

It's the perfect team to get on top of those administrative tasks you've pushed down the list. These 1%ers are game-changers.

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Stakeholder Alignment

Be proactive and get internal & external alignment during pre-season. It won't happen in the craziness of the season.

Our Clients Love Us

We entrusted SDA as a specialist agency that has a network of the best creatives who know sport and our target audience. Engaging them early ensured our team could focus on activation and deliver the event to our fans.
TAB Logo

Belinda McNulty

Head of Digital Sport Content

SDA were essential in helping the RLPA re-imagine the whole look and design of our Players’ Champion awards, which is run across social media and Channel Nine. Their intimate knowledge of sport allowed them to take charge of our brief and produce work beyond our expectations.
RLPA Logo

Joey Ratcliffe

Media and Communications Manager

I can’t recommend SDA enough. As one of the host nations of the 2023 Women’s World Cup, the CommBank Matildas’ content team were acutely aware of how important the opportunity in front of us was, to promote the team and elevate our brand presence to a place it had never been.
Matildas Logo

Liana Buratti

Digital Content Lead

Sport Design Australia were absolutely fantastic to work with. They were given a challenging brief, being asked to develop a logo and brand package for the NSW All Schools program that would unite three distinct organisations, each with their own history and traditions. They absolutely nailed it!
New South Wales Office of Sport Logo

Kieran Donohue

NSW Sport Project Lead

Their deep understanding of the industry is evident in every aspect of their work, and their ability to navigate the ever-changing sports x social media landscape with agility is second to none. Love them, 10/10 recommend.
Paramatta Eels Logo

Nicole Chesher

Head of Content and Creative

The team at SDA are lifesavers. We came to them with a series of very last minute design requests, and their support and the output they delivered was outstanding. They have such a fantastic network of designers, and the knowledge of the inner workings of the sports industry makes the service and communication so efficient.
Sydney Swans Logo

Nicola Blatchford

Brand and Campaign Lead

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Plan 80% of your season ahead of time.

Your Ultimate
Pre-Season Game Plan.


A Free and Comprehensive Guide for Sports Marketing Professionals


You're busy, we get it. But that doesn't mean you have to leave everything till the last minute.

With 30+ years of managing social channels and leading teams - both at league and club level, we've scored big in building sports brands and captivating fans.

This off-season guide is our playbook, packed with our learnings and experience to set you up for the most productive season yet.

- Checklists
- Content planning
- Team coordination
- Administrative tasks
- Stakeholder alignment

All this insane value, for FREE!