Our Work


Art Direction
Graphic Design


As a challenger betting agency, Thunderbet needed to find a way to cut through in a cluttered market to deliver key information to their fans to entice them to spend their betting money via their agency as opposed to the bigger players.


Prior to working with SDA there was no social collateral for the team to utilise to showcase their offering to the betting market. We worked with the team in identifying the key content pillars for the business to communicate their offerings to their audience and from there worked on a visual look and feel to bring this to life.

The key communication pillars for brands within the betting industry focus on the benefits to punters when subscribing, betting and choosing to spend with the betting provider. Thunderbet were after assets to drive downloads to their app as well as their punter benefits. 

Once there was a templated style to work with we were able to roll out the key content pieces in an editable format for continued and consistent use across their newly created social channels.


Thunderbet were keen to have a templated suite that they could re-work and utilise at their discretion once content opportunities came to light and for consistent weekly content executions. We were able to deliver this suite for them alongside a recognisable visual identity that showcased key branded elements for use in the digital space.