A new brand that is unifying and modern yet traditional, and is scalable so it can be included on collateral and embroidered on apparel. It will instil pride and inspire young students to work towards representation in NSW All Schools teams and is representative of the state of NSW and all School students within the state. The artwork was created for multiple digital, media and print platforms, as well as included on various lines of apparel.
"Reece and Cass from Sport Design Australia were absolutely fantastic to work with. They were given a challenging brief, being asked to develop a logo and brand package for the NSW All Schools program that would unite three distinct organisations, each with its own history and traditions. They absolutely nailed it!
SDA was super responsive, going above and beyond to provide multiple solutions to our feedback and ultimately refined their proposal to nail the brief of developing a logo that would be unifying, modern, yet contemporary and instil pride in our athletes. I would definitely use SDA again in future and would recommend any sporting organisations to reach out, as their knowledge of the unique requirements of sport is second to none.”
Kieran Donohue - NSW Department of Education - NSW Sport Project Lead