Challenge:
The NFL has been making a big push to grow the game across Australia and New Zealand, creating more moments for local fans to get excited about.
Our role was to help bring that energy to life through social-first creative. Across multiple seasons, we produced promotional, hype and moment-driven graphics designed to stop the scroll, build anticipation, and keep fans engaged all year round.
Solution:
From game announcements and player milestones to player signings, the Super Bowl and breaking news, we created a steady stream of creative across the past two seasons. Every piece needed to feel exciting, fit the moment, and stay true to the NFL brand.
Using a mix of graphic design, illustration and photo manipulation, we developed a creative style that could flex across every type of content. Whether it was building hype before kickoff or celebrating the biggest moments of the season, each piece was designed to get fans talking.
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Outcome:
The work helped fuel the NFL's growing presence across Australia and New Zealand, with creative becoming a key part of how the league connected with fans throughout the season.
More importantly, it proved that great sports design isn't just about looking good. It's about creating excitement, building community, and giving fans another reason to come back for the next big moment.
Here are some of our favourite pieces from across the past two seasons.
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