The Challenge:
Netball Australia engaged us to refresh and modernise the brand identity for NetSetGo, their grassroots participation program, proudly sponsored by Woolworths. The goal was to create a cohesive, engaging, and future-proof visual identity that would resonate with young participants across different age groups while ensuring strong brand recognition.
This was a large-scale project requiring a complete overhaul, including a new logo, brand guidelines, and a comprehensive asset suite for both promotional and operational use. Every element needed to feel fresh, energetic, and adaptable across multiple platforms, from printed handbooks to digital content.
The Solution:
Our approach was structured into three key phases:
1. Logo Design
We developed and presented five initial logo concepts, refining the chosen direction into a versatile final suite. The final logo set was delivered in all required formats for print, digital, and web, ensuring flexibility across platforms.
2. Visual Identity & Brand Guidelines
To bring the brand to life, we created a dynamic visual identity system tailored to the different stages of the NetSetGo program, aligning with various age groups. This included:
• Custom brand characters & illustrations to enhance engagement.
• Energetic design elements such as iconography and motion-inspired graphics.
• Typography & colour systems that balanced fun with professionalism.
• Comprehensive brand guidelines to ensure consistency across all touchpoints.
3. Asset Creation & Rollout
Once the brand identity was established, we executed a full-scale rollout across Netball Australia’s entire asset suite, divided into two key areas:
• Promotional assets – Social media graphics, community engagement, email, web, and marketing materials.
• Operational assets – Coaching handbooks, training material, certificates, and custom-designed colouring sheets to enhance participant engagement.
The Outcome
The logo captures the energy and spirit of the netball community, bringing the dynamic nature of the sport to life. The playful offset of the letterforms and the directional-arrowed ‘G’ create a sense of movement and momentum, making it feel active and engaging.
It’s designed to be bold, fun, and memorable, with a clean and recognisable structure that works across all applications. The playful touches add personality, reflecting the lively, spirited atmosphere that makes netball so special.
The scale of the project was extensive, with:
- Five creative concepts were explored during the development of the logo.
- 36 bespoke visual elements created, including characters, energy lines, and icons.
- Over 300 collateral items developed to support program marketing and operational rollout.
The NetSetGO rebrand successfully modernised and unified the program’s visual identity, creating a more engaging and accessible experience for young players. The refreshed branding now resonates across all touchpoints, ensuring Netball Australia has a versatile and future-ready design system that will support participation growth for years to come.
The rebrand marks a significant refresh of the program’s look and feel, designed to inspire and engage the next generation of netball players across the country.
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“After a robust process refreshing our introductory netball program, Woolworths NetSetGo, Sport Design Australia came in to provide a refreshed look and feel, including a new logo and all associated marketing and operational assets. Without SDA’s support, we wouldn’t have been able to pull off the product launch ahead of 2025 registrations going on sale. Cass and the team went above and beyond to make sure we and our Member Organisations had everything we needed for success.” - Netball Australia
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