Sports industry events should be more than really senior executives providing really generic insights. The audience deserve better than boringly safe panel discussions, and sponsored sales pitches disguised as "breakout sessions".

Introducing VICTORY LAP.

A new sports marketing and creative event, for the industry’s most curious minds. We’re bringing together the best sports marketing and creative talent from all over the world, to showcase their work, right here in Australia.

Debuting in 2026, Victory Lap is more industry get-together than conference, a first-of-its-kind gathering built for creators, marketers and thinkers at the cutting edge of sports culture, creativity and strategy.

No 'fireside chats'. No suit and tie handshakes. No hypnotic hotel ballroom carpet. Just top-tier work presented by the people who actually make it happen.

The first round of international speakers has already been confirmed to join us live and in-person, sharing their work and insights on the Victory Lap Stage. The Atlanta Falcons, New York Liberty, Tampa Bay Buccaneers, and the Tottenham Hotspurs will join many others, both globally and locally, being announced shortly.

Tickets will be limited so join the waitlist now.

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